IWINETC 2026 to be Held in Kraków – Małopolska, Poland

The International Wine Tourism Conference (IWINETC) has announced that its 17th edition will take place in the historic city of Kraków, located in the picturesque wine region of Małopolska, Poland, from 24–25 March 2026. The event will bring together wine and culinary tourism professionals, destination managers, tour operators, and industry experts from more than 35 countries.

Renowned for its rich cultural heritage, vibrant gastronomy, and emerging wine scene, Kraków offers an inspiring backdrop for IWINETC’s annual gathering. Delegates can look forward to two full days of dynamic networking, in-depth workshops, keynote presentations, and immersive local wine, food, and cultural experiences, followed by optional post-conference tours and FAM trips exploring the Małopolska region.

“We are excited to bring IWINETC 2026 to Kraków, a city that blends history, innovation, and a rapidly developing wine tourism offer,” said Anthony Swift, IWINETC Director. “The Małopolska region, with its unique terroir and boutique wineries, will undoubtedly provide a memorable and enriching experience for all attendees.”

The Radisson Park Inn Hotel will serve as the official venue for IWINETC 2026, offering a central and modern setting for this landmark event in the wine tourism calendar.

 

Adding to the excitement, Roberta Garibaldi, a globally recognized authority in wine tourism, has been confirmed as the first keynote speaker for IWINETC 2026.

A Professor of Tourism Management at the University of Bergamo, Roberta has over 20 years of experience in research, management, and international development. She is the former Vice President of the OECD Tourism Committee and former CEO of ENIT – the Italian National Tourism Agency. An accomplished author of 23 books and numerous articles, she specializes in sustainable tourism, food and wine tourism, and sector innovation.

Her contributions have earned her the title of Knight of the Order “For Merit of the Italian Republic.”

 

At IWINETC 2026, Roberta will present her keynote session titled:

“From Grape Escape to Smart Experience: Evolving Trends and Future Challenges in Wine Tourism”, scheduled for 24 March 2026. Her presentation will explore the evolving expectations of modern wine tourists, emerging global trends, and the challenges and opportunities shaping the future of wine tourism.

IWINETC 2026 is set to be, once again, a landmark event for professionals seeking to gain insights, make business connections, and explore the potential of emerging wine destinations such as Małopolska.

Further details on the conference programme, additional key note speakers, pre- and post-event tours, and exhibitor opportunities will be announced in the coming months.

 

 

To register and stay updated, visit www.iwinetc.com.

 

Materiały prasowe organizatora.

Organizer's press materials.